What Is Klaviyo? A Guide for E-Commerce Email and SMS Success

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Klaviyo is a powerful marketing automation platform built specifically for e-commerce businesses. Unlike generic email tools, Klaviyo connects directly to your online store, allowing you to use real customer behavior and purchase data to send targeted messages that drive revenue.

Why E-Commerce Brands Love Klaviyo?

Klaviyo Core Features

Klaviyo stands out in the crowded marketing automation space because it’s built specifically for e-commerce. Here’s why brands trust it:

Deep E-Commerce Integrations

Klaviyo integrates natively with platforms like Shopify, WooCommerce, BigCommerce, and Magento, giving you real-time access to store and customer data.

Advanced Segmentation

Segment your audience based on browsing behavior, purchase history, cart activity, and product preferences for highly personalized targeting.

Visual Flow Builder

Create automated email flows such as abandoned cart recovery, welcome series, post-purchase follow-ups, and more with a user-friendly drag-and-drop builder.

Native SMS Marketing

Send personalized SMS alongside email from one platform. Utilize Klaviyo’s consent tools and timing rules to engage effectively without compromising user experience through spam.

Predictive Analytics

Leverage data like expected next order date, customer lifetime value, and churn risk to send smarter messages and increase retention.

Looking to get more out of your e-commerce email and SMS marketing? As your Klaviyo Consultant, we’ll help you set up data-driven automations, segment your audience, and optimize every message for revenue. Book your Klaviyo strategy session today and turn customer data into growth.

True Multi Channel Marketing Email and SMS Together

Frequently Asked Questions (FAQs)

What makes Klaviyo better than other email tools?

Klaviyo is built for e-commerce. It connects directly to your store, uses real-time customer data, and supports advanced segmentation and automation.

Can I use Klaviyo for both email and SMS?

Yes. Klaviyo supports native SMS marketing alongside email, allowing you to create cohesive multi-channel campaigns in one place.

Does Klaviyo work with Shopify or WooCommerce?

Absolutely. Klaviyo integrates natively with Shopify, WooCommerce, BigCommerce, Magento, and more for real-time syncing and customer insights.

What kind of flows can I build?

You can build automated workflows, such as abandoned cart recovery, welcome series, win-back campaigns, post-purchase follow-ups, birthday offers, and more.

Is it hard to migrate to Klaviyo?

No. With expert help, you can import your lists, recreate automations, and connect your store quickly and easily. We handle setup and strategy to ensure a smooth transition.

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